Closer Website
A responsive website redesign for Closer magazine, enhancing user experience and engagement.
Service
UX/UI Design
Client
Closer Magazine, Bauer Media Group
Overview
This project was undertaken for Closer, a British tabloid magazine published by Bauer Consumer Media. The aim was to redesign the website to provide a mobile-friendly platform that caters to the preferences of its highly engaged audience. The project began with discovery meetings and reader feedback sessions to identify key areas for improvement, ultimately leading to the development of cleaner and more intuitive design concepts.
Objectives
Enhance Accessibility: Improve readability and accessibility for mobile and tablet users.
Increase Engagement: Foster higher levels of user engagement and interaction with content.
Align with Mission: Ensure the redesign aligns with Closer's mission of combining celebrity glamour with compelling real-life stories.
Approach
The project involved thorough discovery sessions and user feedback collection to pinpoint existing design issues. Insights from readers guided the development of design concepts, focusing on creating a seamless, intuitive user experience. The design emphasized clean layouts and mobile responsiveness, ensuring compatibility across all devices. Iterative design processes facilitated constant refinement, with testing phases incorporated to validate user interactions and engagement levels.
Results
The responsive website redesign for Closer magazine resulted in notable enhancements in user experience and engagement. The shift to a mobile-responsive design greatly improved accessibility and readability for users on various devices. This redesign led to a marked increase in user engagement and interaction, with readers providing overwhelmingly positive feedback on the new, cleaner design. Furthermore, the redesign successfully aligned with Closer's mission, effectively integrating celebrity glamour with compelling real-life content, thus fostering deeper connections with its audience.
Improved Accessibility: Enhanced readability and accessibility across mobile and tablet devices.
Increased Engagement: Higher levels of user interaction and time spent on the site.
Positive Reader Feedback: Favorable responses from readers about the intuitive design and layout.
