MOJO 4 Music
A website redesign for MOJO Magazine, enhancing user experience, increasing engagement, and integrating industry-first content, resulting in significant growth and brand innovation.
Client
MOJO 4 Music, Bauer Media Group
Service
UX/UI Design
Overview
MOJO Magazine, a leader in music journalism, needed a website revamp to match its editorial quality and maintain brand integrity. The project focused on improving responsiveness across devices while engaging readers, music industry stakeholders, and advertisers. The aim was to create a dynamic platform that would retain loyal readers, attract new audiences, and offer additional advertising opportunities.
Objectives
User-Focused Redesign: Improve the site's usability and accessibility on all devices.
Content Engagement: Introduce fresh, engaging content sections to captivate both existing and new users.
Brand Integrity: Maintain the magazine's iconic brand image while implementing modern features.
Original before redesign
After redesign
Approach
The project began with extensive research and discovery to identify the strengths and weaknesses of the existing site. Insights from stakeholders, including music labels and advertising partners, guided the design process. Competitor analysis highlighted gaps in user experience, particularly in mobile accessibility. Wireframes were developed for key pages, evolving into a cohesive design that balanced user experience (UX) with brand identity. Emphasis was placed on responsiveness, ensuring a seamless experience across devices, and new content sections were incorporated to engage the readership.
Wireframing: Story of the day
Wireframing: Article Header
Wireframing: Homepage
Results
The redesign significantly elevated MOJO's online presence, resulting in a stronger connection with its audience and stakeholders.
Increased Web Traffic: Traffic surged by up to 300% due to the responsive design, providing an optimized experience on mobile and desktop devices.
Engaging Content: New sections like "Track of the Day" and exclusive album streams added depth and variety, enhancing reader engagement.
VEVO Integration: MOJO became a pioneer in offering VEVO content, attracting a broader audience and setting the brand apart from competitors.
