Bringing visions to life through innovative and impactful solutions

Design Passion

My love affair with design began with Graphic Design, evolving into a stint as a Front-end Developer before leading me back to my roots as a Product UX/UI Designer. What drives my passion? It's the thrill of problem-solving, always with a strategic eye on business objectives.

“My mission goes beyond aesthetics; it’s about seamlessly blending form with function. With a toolkit honed over 25 years, I craft designs that captivate and elevate brands across diverse digital platforms.”

It's not just about creating aesthetically pleasing interfaces; it's about seamlessly marrying form with function. Leveraging my cultivated understanding of the principles and processes behind crafting remarkable user experiences, my toolkit encompasses an array of research and design methods, from user interviews to usability testing. With the latest tech and design trends at my disposal, I specialize in creating visually striking, responsive designs tailored for diverse digital platforms. Whether you're a startup exploring uncharted waters or an established enterprise aiming for digital transformation, you can count on me for forward-thinking solutions that elevate your brand and captivate your audience.

What sets me apart?

With over 25 years of experience, I've journeyed through both agency and SaaS realms, meticulously honing my skills along the way. While I may not delve into coding hands-on anymore, I remain committed to staying abreast of emerging trends and technologies. This extensive background grants me a comprehensive viewpoint, enabling me to approach user challenges and project objectives with a holistic understanding of business goals. I’m a firm believer in the power of knowledge-sharing—because in this ever-evolving industry, there's always room to learn and grow.

My career has taken me from designing race car liveries for brands like Hyundai and Porsche to collaborating with well-known global companies. I’ve worked on projects for Three UK, where their internal app 3 Engage improved communication and collaboration for over 3,000 retail employees, boosting productivity by 50%. A highlight was seeing the IT Glue Mobile App reach 2,500 downloads in just one day—proof of the impact good design can have on user engagement. Each project is driven by a focus on creating practical, effective designs that make a real difference.

“From designing race car liveries to collaborating with global brands, my career is a vibrant array of creativity. Each project, a journey into innovation and a treasure trove of insights.”

Each project in my journey has pushed my creativity and broadened my perspective, highlighting the endless possibilities in design. My goal as a designer is to make a real impact by solving user pain points while staying aligned with business goals. It’s about ongoing growth—both personally and as a team.