Designing intelligent, scalable product experiences

AI-enabled workflows. Platform thinking. Clear, outcome-driven design.

I design AI-enabled SaaS products at the intersection of strategy and execution, shaping workflows, defining boundaries, and staying close to implementation so what ships is clear, usable, and built to scale.

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Design Systems & Platform Scale

Reduced UI inconsistency across 40+ screens by leading a token-driven design system initiative. Improved engineering velocity and reduced rework cycles.

Platform-Level UX Strategy

Defined cross-team UX standards across integrations, automation, and system behaviours, aligning roadmap decisions with scalable architectural patterns.

AI Workflow Architecture

Shaped AI-assisted workflow builder with structured human-in-the-loop checkpoints. Increased early beta adoption while clarifying execution guardrails.

Cross-Functional Stabilization

Stepped into documentation and strategy gaps during PM transition, maintaining delivery momentum and accelerating readiness for launch.

Toyota logo with red 'TOYOTA' text below on a black background
Max Pepsi logo with red and blue text and a blue splash background
IBM logo with blue letters and black background
Vodafone logo featuring a red speech mark and white text on a black background
A black and white logo with the number 3 enclosed in a stylized circle.
Colorful abstract design with overlapping geometric shapes and a vibrant gradient background.
Bauer Media Group logo featuring a stylized B and play button icon in purple and teal
Pink and red text with dollar signs and the words 'Love and Money' on a black background.

  • Blending strategic thinking with hands-on execution, I design AI-enabled SaaS products that scale. My work spans workflow design, platform alignment, and measurable UX improvements, grounded in clarity, structure, and real-world delivery.

  • Partnering with SaaS teams from roadmap to release, I help translate complex product challenges into clear, structured experiences, aligning design, engineering, and business goals along the way.

  • From interaction flow to final polish, I design interfaces that balance usability, accessibility, and business impact , ensuring AI-driven experiences feel intuitive, predictable, and purposeful.

  • Design built with implementation in mind, integrating seamlessly with modern front-end frameworks like MUI and Storybook to maintain consistency, scalability, and long-term quality.

  • Committed to accessible and high-performing products, I collaborate closely with engineering to ensure WCAG 2.1 AA compliance and reliable, well-structured behaviour in production environments.

A collage of smartphone screens displaying various app interfaces, including a news app, a social media app, and a promotional app for 5G network in the UK.

3Engage

A colorful, detailed dashboard with various charts and graphs related to ticket management, project performance, security, and service desk metrics, with annotations and highlights in different colors.

Glueboards

Screenshots of the 'synthézize' website, featuring pages with login options, a welcome message, instructions to choose a PSA, and a demo video of billing modules, with a background image of a flamingo with outstretched wings against a starry sky.

Gradient Synthesize

Mobile screens showing the login and registration pages for the Home & Office website, with a dark blue background, the logo featuring a green and white 'A', and green buttons for 'Log In' and 'Create Account'.

Absolute Home & Office

A screenshot of MOJO magazine's website featuring various headlines, images of pop culture icons, album covers, and advertisements.

MOJO 4 Music

A set of racing cars themed with Hyundai sponsorship, including top view, side view, and front and rear views, featuring red, white, and blue color schemes with branding and number 7.

Hyundai Motorsport