Designing intelligent, scalable product experiences

AI-enabled workflows. Platform thinking. Clear, outcome-driven design.

I design AI-enabled SaaS products at the intersection of strategy and execution, shaping workflows, defining boundaries, and staying close to implementation so what ships is clear, usable, and built to scale.

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Design Systems & Platform Scale

Reduced UI inconsistency across 40+ screens by leading a token-driven design system initiative. Improved engineering velocity and reduced rework cycles.

Platform-Level UX Strategy

Defined cross-team UX standards across integrations, automation, and system behaviours, aligning roadmap decisions with scalable architectural patterns.

AI Workflow Architecture

Shaped AI-assisted workflow builder with structured human-in-the-loop checkpoints. Increased early beta adoption while clarifying execution guardrails.

Cross-Functional Stabilization

Stepped into documentation and strategy gaps during PM transition, maintaining delivery momentum and accelerating readiness for launch.

Toyota logo with red 'TOYOTA' text below on a black background
Max Pepsi logo with red and blue text and a blue splash background
Vodafone logo featuring a red speech mark and white text on a black background
A black and white logo with the number 3 enclosed in a stylized circle.
Bauer Media Group logo featuring a stylized B and play button icon in purple and teal
Pink and red text with dollar signs and the words 'Love and Money' on a black background.

  • Blending strategic thinking with hands-on execution, I design AI-enabled SaaS products that scale. My work spans workflow design, platform alignment, and measurable UX improvements, grounded in clarity, structure, and real-world delivery.

  • Partnering with SaaS teams from roadmap to release, I help translate complex product challenges into clear, structured experiences, aligning design, engineering, and business goals along the way.

  • From interaction flow to final polish, I design interfaces that balance usability, accessibility, and business impact , ensuring AI-driven experiences feel intuitive, predictable, and purposeful.

  • Design built with implementation in mind, integrating seamlessly with modern front-end frameworks like MUI and Storybook to maintain consistency, scalability, and long-term quality.

  • Committed to accessible and high-performing products, I collaborate closely with engineering to ensure WCAG 2.1 AA compliance and reliable, well-structured behaviour in production environments.

3Engage

Glueboards

Gradient Synthesize

Absolute Home & Office

MOJO 4 Music

Hyundai Motorsport