Gradient Synthesize
Improving the user experience of the Synthesize sign-up process by streamlining the desktop flow and creating a mobile-friendly version to facilitate sign-ups at live events, ultimately allowing staff to onboard customers more efficiently.
Client
Gradient MSP
Service
UX/UI Design
Overview
Gradient MSP’s Synthesize sign-up process faced high abandonment rates, particularly on desktop, and the absence of a mobile-optimized flow hindered staff from effectively assisting potential customers during events. This project focused on redesigning both desktop and mobile experiences to reduce friction, enhance usability, and boost conversions.
Objectives
Streamline Desktop Sign-Up Flow: Simplify the user journey to increase sign-up completion.
Create a Mobile-Friendly Experience: Design a responsive flow for quick, in-person sign-ups at events.
Improve Event Sign-Up Efficiency: Enable staff to assist potential customers seamlessly during conferences.
Approach
User Flow Analysis: Conducted a detailed review of the existing sign-up process to identify key points where users dropped off, particularly on desktop.
Design Optimization: Focused on creating a simpler, more intuitive sign-up experience with clearer calls-to-action and a streamlined form layout, minimizing steps for users.
Mobile-First Design: Designed a responsive, event-friendly mobile flow, allowing Gradient staff to assist potential customers with quick sign-ups during conferences and shows.
User Testing and Iteration: Prototypes were tested internally and externally, users feedback was gathered to refine the design, ensuring both desktop and mobile experiences met user expectations.
Results
By addressing both desktop and mobile needs, this project delivered a smoother, more efficient sign-up flow that directly boosted conversions.
Significant decrease in drop-off rates increasing sign-up completion.
Mobile-first sign-up process that empowered Gradient staff to onboard customers easily at live events.
Overall increase in sign-ups, both online and during in-person conferences, directly improving Synthesize’s customer acquisition.
