Nestlé Purelife
The Dive into Water campaign by Nestlé Pure Life, featuring Tom Daley's Prize pool, successfully engaged consumers through an interactive online game, promoting hydration while offering enticing prizes to participants.
Service
UX/UI Design
Client
Nestle
Overview
The Dive into Water campaign, developed for Nestlé Pure Life, features Tom Daley's Prize Pool and aims to engage consumers through a fun and interactive online game. The brief focused on enhancing consumer interaction while promoting the brand’s core message of hydration.
Objectives
Engaging User Experience: Design intuitive UX elements for seamless participation in the promotional game.
Visually Appealing UI: Create attractive UI elements that reflect Nestlé Pure Life's brand identity.
Exciting Prizes: Provide enticing prizes to incentivize participation and enhance consumer engagement.
Approach
This project was approached with a focus on user-centered design principles, ensuring that the interactive game is both enjoyable and straightforward for participants. By integrating code entry from bottled water, the experience was streamlined, encouraging consumers to engage actively. The design emphasized visual appeal and clarity, ensuring users could easily navigate the game while being drawn in by the vibrant aesthetics that align with Nestlé Pure Life's brand.
Results
The Dive into Water campaign has been a resounding success, significantly boosting consumer engagement and brand loyalty. Thousands of participants entered codes, eager to discover their potential prizes. The campaign effectively enhanced brand awareness and encouraged consumers to choose Nestlé Pure Life as their preferred hydration source.
Increased Consumer Participation: Thousands of users engaged with the online game, showcasing a strong interest in the campaign.
Enhanced Brand Loyalty: The combination of an enjoyable user experience and appealing prizes reinforced consumer loyalty to Nestlé Pure Life.
Promotion of Hydration: Successfully communicated the importance of hydration, aligning with the brand's core messaging and encouraging healthier lifestyle choices.
