Toyota Guild Website
An online portal designed to provide sellers and potential car buyers with access to Toyota’s latest vehicles, financing options, warranty details, and exclusive discounts.
Service
UX/UI Design, Development
Client
Toyota
Overview
Toyota Guild, an online portal for the renowned automotive brand, sought a redesign to enhance the user experience for both car buyers and sellers. The brief emphasized the need for an intuitive platform that aligned with Toyota’s brand identity while providing critical vehicle information and options.
Objectives
User-Centric Experience: Deliver an easy-to-navigate platform that meets the needs of both car sellers and buyers.
Seamless Integration: Build web templates that integrate effortlessly with the Toyota Guild CMS system.
Brand Consistency: Ensure that the portal reflects Toyota’s quality and brand identity through its visual design and functionality.
Approach
The design process began by developing the homescreen and evolving the inner screen layouts based on client feedback. Ensuring a user-first approach, research was conducted to understand the preferences of both car buyers and sellers. Each design iteration aimed to enhance user engagement while maintaining brand consistency. Technical requirements were carefully considered to ensure that the final product could be easily managed within Toyota Guild’s existing CMS system, enabling smooth updates and content management.
Results
The final website design delivered an intuitive and visually engaging experience that met Toyota Guild’s objectives. The refreshed design reflects Toyota’s values while simplifying access to vehicle information for users.
Modernized Design: A new look and feel for the portal, offering an engaging and clear navigation path for users.
Improved Functionality: The website’s integration with the CMS streamlined content updates and management for the Toyota Guild team.
Enhanced User Engagement: A revitalized user experience that simplifies the car-buying journey while ensuring sellers can easily navigate and promote offerings.
