Lexus Guild Website
Lexus Guild is an online portal, a place for sellers to get introduced to the latest cars and options available, everything from finance options, warranty details and discounts.
Service
UX/UI Design, Development
Client
Lexus
Overview
Lexus Guild, a luxury vehicle division under Toyota, required a sophisticated online portal to help sellers access key information about its latest offerings. The brief focused on creating a modern, engaging experience that matched Lexus' luxury and innovation.
Objectives
Captivating Design Integration: Create a visually appealing interface that reflects the Lexus brand.
Comprehensive Resource Access: Ensure all necessary information, from car models to finance and warranties, is easily accessible.
Seamless User Experience: Design an intuitive and informative portal that engages users from entry to exit.
Approach
The project kicked off with a deep dive into understanding Lexus' brand identity and objectives. The design process began with the creation of a luxurious homescreen that embodies the sophistication and prestige of Lexus. Each element was crafted to maintain visual consistency and high usability across all pages. After receiving client feedback, web templates were designed for smooth integration into the CMS, optimizing ease of content management for Lexus Guild’s internal team. Maintaining brand consistency and attention to detail were key elements throughout the process.
Results
The new Lexus Guild website serves as a vital resource for sellers, offering an immersive experience with a streamlined design and rich functionality. The platform effectively enhances Lexus’ digital presence while supporting seller engagement.
Rejuvenated Homescreen Design: A fresh, modern layout that reflects the brand’s luxury status.
Streamlined Navigation: Intuitive templates that simplify content management and user experience.
Increased Engagement: A user-friendly design that encourages sellers to explore the latest Lexus offerings and updates.
