Pepsi Max Top Trumps
A football-themed Facebook game designed to elevate brand engagement and connect with Pepsi Max's audience.
Service
UX/UI Design
Client
Pepsi Max
Overview
Pepsi Max, a leading low-calorie cola brand from PepsiCo, aimed to deepen audience engagement through an interactive Facebook game called Top Trumps. This project leveraged the popular card game format to appeal to football enthusiasts while integrating Pepsi Max's branding effectively.
Objectives
Engaging Football-Themed Experience
Develop an immersive game that fosters interaction within the Pepsi Max community.Brand Integration Excellence
Ensure seamless alignment with Pepsi Max's branding guidelines across all gameplay elements.Increased Audience Interaction
Attract a substantial user base through captivating visuals and addictive gameplay mechanics.
Approach
The project commenced with a thorough analysis of the target audience and the existing digital landscape. Visual elements of the game screens were meticulously crafted using Adobe Photoshop and Illustrator, ensuring that each component aligned with the Pepsi Max brand identity. Attention was given to every detail, from player cards to the overall game interface, creating a visually appealing experience that resonated with football fans.
Results
The launch of the Top Trumps game on Facebook was a remarkable success, significantly enhancing brand engagement and awareness. The innovative design and compelling gameplay attracted a substantial audience, reinforcing Pepsi Max’s reputation as a digitally savvy brand.
Engaging Experience: The game fostered community interaction, drawing in users and creating a lively atmosphere around the Pepsi Max brand.
Brand Recognition: Every design element reinforced Pepsi Max's identity, enhancing recognition and loyalty among users.
Cultural Relevance: The project effectively capitalized on the popularity of football and social gaming, positioning Pepsi Max as a modern and relevant beverage choice.
