Pepsi Max Win £500
A promotional campaign that successfully increased consumer engagement and sales for Pepsi Max.
Service
UX/UI Design
Client
Pepsi Max
Overview
The Pepsi Max Win £500 promotion aimed to incentivize consumers through an enticing opportunity to win cash prizes every hour. This initiative was designed to enhance consumer engagement and boost sales during the promotional period.
Objectives
Increase Consumer Engagement: Capture consumer interest through hourly cash prizes.
Streamline Entry Process: Facilitate easy participation via text and email.
Boost Sales: Encourage purchases of Pepsi Max products through the promotion.
Approach
The project involved creating an intuitive and visually appealing layout for promotional materials and user experience (UX). Collaborating closely with the marketing team ensured that design elements effectively communicated the promotion's key messages while maintaining brand consistency. Careful attention to detail was essential in crafting a seamless entry process, enabling consumers to easily participate and maximize their chances of winning.
Results
The Pepsi Max Win £500 promotion yielded remarkable results, significantly driving consumer participation and product sales. The user-friendly layout and effective UX design facilitated a streamlined entry process, leading to increased engagement and entries. Overall, the promotion enhanced brand visibility and fostered excitement among consumers, reinforcing Pepsi Max's position as an innovative and consumer-focused brand in the beverage industry.
Increased Consumer Engagement: Higher participation levels through the allure of cash prizes.
Streamlined Entry Process: Convenient entry via text and email based on product barcodes.
Boosted Sales: Notable increase in sales during the promotional period.
