Interactive Augmented Reality (AR)
An engaging Augmented Reality (AR) poster was developed for Pricewaterhouse Coopers (PwC) to enhance their "Analytics Means Business" campaign.
Service
UX/UI Design
Client
Pricewaterhouse Coopers (PwC)
Overview
This project aimed to create an innovative AR poster that would promote the importance of analytics and encourage viewer interaction. Designed for PwC, a leading multinational professional services network, the project focused on delivering a compelling message through interactive technology.
Objectives
Engagement: Develop an interactive experience to captivate and involve viewers.
Visibility: Position PwC as a leader in technological innovation within the professional services sector.
Communication: Convey the significance of analytics in a visually compelling manner.
Approach
The project began with a creative brainstorming session to conceptualize an eye-catching poster that effectively communicated the key message. The design process emphasized visual appeal while integrating elements to encourage user interaction. Augmented Reality technology was incorporated using the Layar app, enabling users to scan the poster and access a dedicated website featuring a video that elaborated on the importance of analytics. This immersive experience was key to engaging the audience and enhancing their connection to the campaign.
Results
The interactive AR poster successfully met its objectives, delivering an engaging experience while effectively conveying the importance of analytics. The integration of AR technology allowed for a seamless interaction that linked viewers to additional content, significantly enhancing the overall viewer experience.
Increased Engagement: Captivated viewers’ attention, resulting in active participation and interest.
Enhanced Brand Visibility: Positioned PwC as a forward-thinking, technologically advanced firm, generating buzz and attracting attention.
Memorable User Experience: Created a unique and lasting impression through the innovative use of AR technology, fostering deeper engagement with the campaign.
